Pandora Tw Limited manufacture and supply a number of novelty giftware items. We are currently seeking to establish a foothold within the UK Market place.

The items in question range from jewellery boxes to photograph frames, and we could even include branded bespoke goods with the appropriate endorsements.

Some of the articles that Pandora produce would be able to supply a definite seasonal touch, and therefore market opportunities would be limited to a fairly short time window. These include items designed for the Christmas market or those targeted at St Valentine’s Day. One other product line that deserves special mention is a range of football statuettes. These are already selling well in a their target market in Spain (Barcelona football club), and Pandora is aiming to emulate this success in the UK.

The aim of the current study is to try to identify the market opportunities for Pandora's goods, and then to establish definite links with a number of UK firms who would then market and sell Pandora's goods throughout the Country.

Identifying and then forging a strong business relationship with these companies is seen as the key first stage in Pandora's marketing strategy. This current report is essentially some preliminary research, which is meant to identify a number of outlets that could be Pandora's potential clients, thereby laying the groundwork for what is to follow.

The second part of Pandora's strategy can then begin, which will be concerned with developing a successful marketing strategy which can be specifically targeted at those firms that have been identified here.